ASA names, logos, member marks, program marks, and related identifiers may be used only in ways that preserve their source, scope, and current status. A factual reference to ASA does not authorize logo use or imply endorsement.
Factual references
You may refer accurately to:
- the American Supplement Association or ASA;
- a current organization’s membership, if the directory confirms it;
- a current NutraFormula recognition, if the registry confirms the exact record;
- an ASA publication, event, position, or public program by its correct title and date.
The reference must not imply a broader relationship, approval, partnership, sponsorship, certification, or government status.
ASA organizational logo
Use of the ASA logo requires written permission or a current agreement that grants it. Approved use must:
- use the supplied artwork;
- preserve proportions, colors, clear space, and legibility;
- not alter, animate, outline, crop, rotate, or combine the mark;
- not place it inside another logo, seal, product label, or claim;
- not imply that ASA authored or approved third-party content;
- follow the approved duration, medium, territory, and purpose.
Editorial media use may be permitted under the media-asset terms and applicable law.
Member mark
A current eligible member may use the approved member mark under its license. Use must identify organizational membership and must not appear as:
- a product or ingredient approval;
- a facility or quality certification;
- an advertising-claim substantiation seal;
- a guarantee of compliance, safety, efficacy, or performance;
- coverage for a parent, subsidiary, affiliate, brand, or product that is not included in the member record.
Where practical, digital use should link to the current Member Directory record. Mark use ends when membership, eligibility, or the license ends or is suspended.
NutraFormula mark
An active recipient may use the supplied NutraFormula mark only for the exact formulation or product version, responsible entity, term, and scope shown in the registry.
The mark must:
- appear with the required accompanying recognition language;
- link or direct users to the canonical registry record;
- remain distinct from medical, therapeutic, government, certification, or guarantee claims;
- not be transferred to a reformulation, flavor, size, private-label variant, affiliate, portfolio, or market version unless the public record includes it;
- stop being used when the record is suspended, expired, withdrawn, revoked, or otherwise inactive under the license.
The required accompanying statement should identify the formulation-level scope and direct users to full criteria and limitations.
Sponsor, exhibitor, speaker, and event use
These relationships use the exact approved label, such as “Program sponsor,” “Exhibitor,” or “Speaker.” They do not authorize “partner” or “endorsed by ASA” unless a separate written relationship supports the term.
Event co-branding, promotional claims, attendee data, and post-event use follow the agreement.
Publication and citation use
Cite the title, ASA, date, version, and canonical link. Preserve status and material qualifications. Do not reproduce an entire licensed or member-only document, remove an ASA correction, or place the ASA logo on a modified derivative without permission.
Domain names, social accounts, and advertising
Do not register or use a domain, social handle, keyword presentation, account name, app, or business identity likely to cause confusion with ASA or NutraFormula. Paid-search or metadata use must not imply official status.
Review and enforcement
ASA may request evidence of authorization, require correction, restrict or revoke use, update a registry or directory, preserve records, pursue available remedies, or refer misconduct. Interim removal can be required while status is reviewed.
Report misuse
Provide the mark, URL or location, date, organization or seller, product or service, screenshot or file, and reason the use appears inaccurate. Do not infringe another person’s rights to collect evidence.
Request permission or guidance
To identify possible unauthorized use, report suspected mark misuse.